07 Oct Moosehead Brewery
We recruited, selected and trained 2 JR Campus Diplomats per campus. Group interviews were conducted to find the best students that fit JR’s tongue n’ cheek, irreverent brand image. ...
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07 Oct BMW Group (MINI)
BMW was looking to drive awareness for the MINI NEXT program; an inventory of high quality certified used-vehicles. We created the “Your next one’s on us” promotion, where MINI branded coffee sleeves were distributed at high-traffic coffee shops on and around campus. ...
07 Oct Hewlett Packard + Beats Audio
HP had entered into a strategic partnership with Beats Audio to create their line of Envy notebooks. HP needed to communicate this unique value proposition to the youth market who value superior audio. ...