07 Oct Moosehead Brewery
We recruited, selected and trained 2 JR Campus Diplomats per campus. Group interviews were conducted to find the best students that fit JR’s tongue n’ cheek, irreverent brand image. ...
We recruited, selected and trained 2 JR Campus Diplomats per campus. Group interviews were conducted to find the best students that fit JR’s tongue n’ cheek, irreverent brand image. ...
HP had entered into a strategic partnership with Beats Audio to create their line of Envy notebooks. HP needed to communicate this unique value proposition to the youth market who value superior audio. ...
RBC was looking to penetrate the highly allusive student demo. They knew that if students didn’t bank with RBC now, they would never become RBC customers in the future. The core objective was net new client acquisition....
Microsoft was looking to engage with the high school audience. We developed a unique campaign that delivered both a career-focused and product-focused message. ...
We converted ‘demos’ into currency. Students who completed an Office Online demo received a free coffee voucher to be redeemed at the participating coffee shop on-campus....
L’Oreal was looking to generate product trial and sales volume for their Big Pony Collection amongst the university and college segment. ...
Sony was looking to win with students. They wanted to achieved sustained presence on-campus and organically seed the Sony brand within Student Life....