Archive

07 Oct Moosehead Brewery

Posted at 14:45h in by cintercept 0 Comments

28 Likes

We recruited, selected and trained 2 JR Campus Diplomats per campus. Group interviews were conducted to find the best students that fit JR’s tongue n’ cheek, irreverent brand image. ...

07 Oct Hewlett Packard + Beats Audio

Posted at 14:31h in by cintercept 0 Comments

58 Likes

HP had entered into a strategic partnership with Beats Audio to create their line of Envy notebooks. HP needed to communicate this unique value proposition to the youth market who value superior audio. ...

07 Oct RBC

Posted at 14:30h in by cintercept 0 Comments

50 Likes

RBC was looking to penetrate the highly allusive student demo. They knew that if students didn’t bank with RBC now, they would never become RBC customers in the future. The core objective was net new client acquisition....

07 Oct Microsoft

Posted at 14:25h in by cintercept 0 Comments

3 Likes

Microsoft was looking to engage with the high school audience. We developed a unique campaign that delivered both a career-focused and product-focused message. ...

07 Oct Office

Posted at 14:24h in by cintercept 0 Comments

2 Likes

We converted ‘demos’ into currency. Students who completed an Office Online demo received a free coffee voucher to be redeemed at the participating coffee shop on-campus....

07 Oct Ralph Lauren

Posted at 14:22h in by cintercept 0 Comments

3 Likes

L’Oreal was looking to generate product trial and sales volume for their Big Pony Collection amongst the university and college segment. ...

07 Oct Sony

Posted at 14:21h in by cintercept 0 Comments

5 Likes

Sony was looking to win with students. They wanted to achieved sustained presence on-campus and organically seed the Sony brand within Student Life....