07 Oct Hewlett Packard + Beats Audio
HP had entered into a strategic partnership with Beats Audio to create their line of Envy notebooks. HP needed to communicate this unique value proposition to the youth market who value superior audio. ...
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07 Oct RBC
RBC was looking to penetrate the highly allusive student demo. They knew that if students didn’t bank with RBC now, they would never become RBC customers in the future. The core objective was net new client acquisition....
07 Oct Office
We converted ‘demos’ into currency. Students who completed an Office Online demo received a free coffee voucher to be redeemed at the participating coffee shop on-campus....
07 Oct PepsiCo
PepsiCo’s Quaker brand was looking to stimulate orders from their campus retailer partner ARAMARK. As ARAMARK’s sampling agency of record, we helped assemble a retail activation program that benefited Quaker, ARAMARK and students on-campus. ...
07 Oct Ralph Lauren
L’Oreal was looking to generate product trial and sales volume for their Big Pony Collection amongst the university and college segment. ...