Through our proprietary POME study, we track baseline Gen Z, teen, youth and student trends, brand engagement, brand preferences, preferred forms of marketing, social media usage and career engagement. In addition to our syndicated study, we also offer custom research including quantitative in-field, telephone and online surveys, qualitative in-person and online focus groups, instant polls, and ethnography studies.

We offer brand strategy services including brand health assessments and passion point mapping to determine the most relevant Gen Z engagement platforms for the brand. Through an insights-driven approach, we help refine brand strategy and campaign development through the following services:

• Product & Concept Testing
• Brand Health Measurement (Establishing and Monitoring Brand KPI’s)
• Campaign Efficacy
• Sponsorships & Partnerships

We offer turnkey creative services from copywriting to creative development to video production. Our full-service design studio offers:

• Concept Development
• Content Creative
• Copywriting
• Print, Digital, Mobile, Social Creative

Our Tier 1 creative directors, art directors, illustration artists and animators have allowed us create award-winning creative campaigns.

Leverage our network of US and Canadian Field Ambassadors, to deliver live engagement; from tactical sampling, to in-store demonstrations & sales,  to rich brand experiences.

• Campus Ambassadors
• Mobile Tours (On- and Off-Campus)
• Campus Sampling (Frosh Bags, Bookstores, Residences, Athletic Centers, Fraternities, Sororities)
• Sponsorships
• Street Teams
• Event Marketing & PR Stunts

In today’s digital era, content is king. We develop branded content designed to be consumed on social media; designed to challenge the virality of pop culture content.

• Video
• Social Strategy
• Community Management
• SEO & Paid Social
• Influencer Outreach
• Social Measurement