Category
Campus Ambassador, Campus Events, Retail, Sampling
About This Project

PepsiCo’s Quaker brand was looking to stimulate orders from their campus retailer partner ARAMARK. As ARAMARK’s sampling agency of record, we helped assemble a retail activation program that benefited Quaker, ARAMARK and students on-campus.

 

We worked with ARAMARK to secure an auto-shipment of Quaker Instant Oat cases to participating university and college locations. We augmented this auto-shipment with a live sampling program and POS signage designed to reignite students’ appetite for morning oatmeal.

 

Over 3 months, single serve packet volume grew by an average of 102% VYA and case volume yielded a 95% increase in volume over the same period.