Archive

07 Oct Moosehead Brewery

We recruited, selected and trained 2 JR Campus Diplomats per campus. Group interviews were conducted to find the best students that fit JR’s tongue n’ cheek, irreverent brand image. ...

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07 Oct BMW Group (MINI)

BMW was looking to drive awareness for the MINI NEXT program; an inventory of high quality certified used-vehicles. We created the “Your next one’s on us” promotion, where MINI branded coffee sleeves were distributed at high-traffic coffee shops on and around campus. ...

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07 Oct Virgin Mobile

Virgin Mobile was looking to drive awareness and participation for the “On the House” sweepstakes. Students were given the chance to win free rent for a year. They turned to IG to leverage our network of social media ambassadors....

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07 Oct RBC

RBC was looking to penetrate the highly allusive student demo. They knew that if students didn’t bank with RBC now, they would never become RBC customers in the future. The core objective was net new client acquisition....

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07 Oct Microsoft

Microsoft was looking to engage with the high school audience. We developed a unique campaign that delivered both a career-focused and product-focused message. ...

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07 Oct Office

We converted ‘demos’ into currency. Students who completed an Office Online demo received a free coffee voucher to be redeemed at the participating coffee shop on-campus....

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07 Oct Sony

Sony was looking to win with students. They wanted to achieved sustained presence on-campus and organically seed the Sony brand within Student Life....

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